Privacy & Data Protection


We at Adamantia Group respect your concerns about privacy. References in this Privacy Policy to “we”, “us”, “our”, “Adamantia Group”, “Cs Parsec Srl”, “EDP Florence Srl” are references to the entity responsible for the processing of your personal information listed here, which generally is the entity that obtains your personal information. This Privacy Policy describes the types of personal information we collect about our consumers, how we use the information, with whom we share it and the choices available to our consumers regarding our use of the information. We also describe the measures we take to protect the security of the information and how you can contact us about our privacy practices.

This Privacy Policy applies to the personal information we obtain via your transactions and interactions with Adamantia Group, including through your use of our websites and other platforms that reference this Privacy Notice; when you connect with us via telephone and at our events; and through our third-party sources, including advertising.

What information we collect

We collect personal information about you through various channels as described above. The types of personal information we collect include:

  • contact information (such as name, business name, VAT number, postal address, email address, and mobile or other telephone numbers);
  • photographs, comments and other content you provide;
  •  information regarding your personal or professional interests, date of birth, marital status, demographics, and experiences with our products and contact preferences;
  • location data (such as data derived from your IP address, country and/or zip code) and the precise geolocation of your mobile device where we have provided notice and choice, as appropriate;
  • clickstream data and other information about your online activities (such as information about your devices, browsing actions and usage patterns), including across the Online Channels and third-party websites, that we obtain through the use of cookies, web beacons and similar technologies (see our Cookie Policy);
  • information we may obtain from our third-party service providers


How we use the information

We use the personal information we obtain as described in this policy including:

  • compliance with a legal obligation, a court order, or to exercise or defend legal claims
  • your consent to the processing, which you can revoke at any time.
  • provide customer support 
  • operate, evaluate and improve our business (including developing new products and services; enhancing and improving our services; managing our communications; analyzing our products and customer base; performing data analytics; and performing accounting, auditing and other internal functions);
  • verify your identity;
  • send you promotional materials and other communications (including thank you notes, special occasion reminders and other communications from sales professionals with whom you’ve engaged);
  • communicate with you via email, postal mail, phone and other means about, and to administer your participation in, special events, offers, surveys and market research;
  • protect against, identify and prevent fraud and other unlawful activity, claims and other liabilities;
  • comply with and enforce relevant industry standards, contractual obligations and our policies; 
  • respond to your inquiries.


Advertising based on user interests

When you are using our official website, both us and third parties (advertising channels and digital advertising partners) collect information on your online activity, from time to time and through third parties websites (for instance websites that contain and manage our advertising)

We can use such information to provide personalised advertisements based on your interests. To this extent we can obtain information from websites containing our advertisements. You may see our advertisements on other websites because we use third parties for advertising (just like Facebook, Google etc.). Through these channels we can redirect messages to users by using demographic tools based on interests and context. The information these third parties may gather on our behalf include data on the websites containing or managing advertising for Adamantia Group, Cs Parsec Srl, EDP Florence Group, like the pages and advertisements you see and the actions you proceed on websites. This data collection process helps us monitoring the effectiveness of our marketing campaigns.  

Our Cookie Policy provides details on the purpose of this data collection through cookies and other technologies and on how you can manage your preferences (for instance how you can change your cookie preferences).

Information we share

We do not disclose personal information we collect about you, except as described in this Privacy Policy. We share personal information with service providers who perform services on our behalf based on our instructions. We do not authorise these service providers to use or disclose the information except as necessary to perform services on our behalf or comply with legal requirements. Examples of these service providers include entities that verify the information and provide web hosting, analytics and marketing services.  

In addition, we may disclose information about you if we are required to do so by law or legal process, to law enforcement authorities or other government officials, and when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss, or in connection with an investigation of suspected or actual fraudulent or illegal activity. 

How long we store information

To the extent permitted by applicable law, we typically retain personal information we obtain about you for as long as it is needed for the purposes for which we obtained it, in accordance with the terms of this Privacy Policy. As described in the “Rights of the user” section of this Privacy Policy, to the extent provided by the law of your jurisdiction, you may request that we delete your information or restrict the processing of such information by contacting us as indicated below.

Rights of the user

We offer you certain choices in connection with the personal information we collect about you, such as how we use the information and how we communicate with you. To update your preferences, ask us at any time to remove your information from our mailing lists, exercise your rights or submit a request, please contact us as indicated in the How to Contact Us section of this Privacy Policy. You can also unsubscribe from our mailing lists by following the “Unsubscribe” link in our emails. To the extent provided by the law of your jurisdiction, you may request access to the personal information we maintain about you or request that we correct, update, amend, or delete your information, or that we restrict the processing of such information by contacting us as indicated below.

In our Cookie Policy, we provide information about how you can manage your cookie preferences and the choices you can make in connection with the personal information we collect about you through automated means. To learn more about managing your preferences in relation to the data we collect on an automated basis, please visit our Cookie Policy.

Personal information protection

We maintain administrative, technical and physical safeguards designed to protect the personal information you provide against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use.

Personal information management of minors

Our online channels are designed for a general audience and are not directed to children. We do not knowingly collect or solicit personal information from children under the age of 13 (or other relevant age, as applicable pursuant to relevant law) through our websites and apps. We will not be responsible for accidental or unsupervised actions of the minor on our channels. If you believe that a child under such age may have provided us with personal information, please contact us as specified in the “How To Contact Us” section of this Privacy Policy.

Privacy policy updates

This Privacy Policy (including any addenda) may be updated periodically to reflect changes in our personal information practices. We reserve the right to change our privacy policy at any time without previous notice. The updates will always be available on this page.

How to contact us

If you would like us to update information we have about you or your preferences, or if you have any questions or comments about this Privacy Policy, please email us at

You also may write to:

Cs Parsec Srl

Via Martiri di Civitella 7

52100, Arezzo


EDP Florence Srl

Via Sestese 73

50141, Firenze